What is Search Engine Marketing (SEM)? SEM can be broadly defined as getting your business to appear in search engine results pages. Google is (by far) the largest search engine in North America, so this is where we focus our efforts. SEM can be daunting to small business owners, but it doesn't have to be. Our objective is to make SEM as easy to understand as possible.
Get your business onto Google's search results pages!
Essentially, there are three ways to get your business listed on Google's search engine results pages: 1) Google My Business listings; 2) Google Ads, and 3) Organic Listings. We can help you achieve all three of these methods.
Google My Business (GMB) listings are like the yellow pages of the 21st century. They are one of the easiest ways to get your business onto Google. Best of all, its FREE!
Although it is free to establish a GMB listing, it is a time consuming and can be overwhelming if you're not very "tech savvy". If this sounds like you, we can establish a GMB listing on your behalf and give you a quick tutorial on how to access and maintain your new listing.
Includes one GMB listing with two images, and a quick tutorial for how to access and maintain the listing (via phone or video call).
Google Ads (PPC) are a quick way to improve your Google rankings, but they are not free. PPC stands for Pay-Per-Click, which is how the ad works: you pay each time someone clicks on it.
If you want to give PPC a try, we can help you design and manage your ad to ensure you make the best use of your search marketing budget.
COST: Starting at $1,125* per month.
The cost of developing and managing Google ad campaigns will vary based on factors such as your daily ad budget, how long you want to run the ad, and how often you want reports about how your ad is performing.
*Based on a one-month ad campaign with weekly reporting and a $5 daily ad budget.
Organic Google listings are a highly sought after accomplishment in the digital marketing world. Organic listings are search results that are unpaid. Websites that rank high organically are selected by Google for a number of reasons, but most importantly because their content is relevant to the search.
Unfortunately, ranking high organically is not easy to accomplish. Millions of businesses compete for Google space each day and Google uses complicated algorithms to determine who makes the cut.
If your website is not showing up in Google search results, or if you're being ranked much lower than you want to be, we recommend a website audit. Website auditing looks at your website from a search engine's point of view to find issues that may be preventing you from ranking higher. Learn more here: